Sep 16, 2011

Back to the Start

For those of you not familiar with this video yet, several weeks ago the popular food chain Chipotle uploaded a video of Willie Nelson covering Coldplay's "The Scientist," with computer animation accompanying the song.

Don't view it as just a commercial for Chipotle, however.  The company commissioned the video to emphasize the importance of developing a sustainable food system, and I think it hits its target spot-on.  Willie's cover of the song is haunting, as is the narrative of the cartoon, and yeah, I'll admit that it made my eyes well up a little.

As long-time supporter's of Farm Aid (Willie Nelson's other project), we're happy to see Willie Nelson supporting Chipotle's endeavor to highlight the importance of sustainable agriculture.

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